Portfolio:Retail

Xanado (American Dream) East Rutheford, NJ

Project Details

ADDRESS:Route 120, East Rutheford, NJ
OWNER/DEVELOPER:Mills Corporation
ARCHITECT/LEAD:Point Design Architects PC

Project Key Features

Located at the Meadowlands Sports Complex, this expansive entertainment destination spans an impressive 4.8 million square feet, offering a diverse range of attractions and experiences for visitors of all ages. From interactive entertainment venues and fine dining establishments to outdoor amusements and runway fashion shows, the venue promises to captivate guests with its array of offerings. The centerpiece of the complex is America’s first Snow Dome, providing indoor skiing experiences for enthusiasts of winter sports. Additionally, Xanadu features a luxury hotel and Class A office buildings, further enhancing its appeal as a premier destination.

In the retail areas of the complex, GEA played a significant role by providing design services for vanilla box layouts and full fitout services for various retailers. This involvement underscores GEA’s expertise in commercial design and fitout, ensuring that the retail spaces within Xanadu are tailored to meet the needs of individual retailers while maintaining the overall aesthetic and functionality of the complex. By collaborating closely with retailers, GEA aims to contribute to the success of Xanadu as a dynamic and vibrant entertainment destination, offering visitors a memorable and immersive experience.