ONE MAN’S BOLD QUEST TO LURE COOL NEW YORKERS TO THE CITY’S LEAST-HIP BOROUGH

Staten Island is one of New York’s five boroughs, but it seems like another world. Nobody goes there except for tourists who want to ride the free ferry and residents commuting home. The cool kids across the river have long laughed at the perennially unhip borough, treating it--if they ever think about it at all--like some loud, embarrassing cousin who you pray doesn’t show up at your birthday party and hit on your Warby Parker-wearing friends.